It’s finally happened. Verizon has decided the time of unlimited data plans is officially over in America, and before you take a breath thinking you’ll be happily browsing, streaming, and downloading in abundance because of your loyalty as a grandfathered customer… think again. This effects you too.

According to CFO Fran Shammo, who spoke at conference today with investors, even if you already have an unlimited plan and want to move to 4G, you’re going to have to switch to a new plan. Expect to lose that unlimited plan forever, and join the ranks of everyone else who is experiencing limitations. There is no mention of a plan for throttling either, like AT&T put into effect not too long ago. This is a total animation of all unlimited data, effective the moment you decide you want 4G service.

There is a little light at the end of the tunnel though. Unlike any other carrier, Verizon is looking to create a shared data experience for family plans. This could be a great thing, and it may save face for a lot of customers who share accounts. With this idea, all lines on an account would share a big chunk of data, which may allow those who use a lot to get just a little extra than normal when another person on their line isn’t a data hog.

Even with that coming though, this is bound to be a big punch in the face to all those loyal customers who thought their history with paying the company for service would pay off.

If you’d like, you can listen to the conference by clicking the button below. Zoom ahead to about the 10 minute mark to get to the details about this move.

Listen Here

It’s still unclear exactly when the unlimited data plans for Verizon customers will be killed. There hasn’t been a date announced for it, but when there is, we’ll surely share the details.

via MacGasm

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