Tim Cook Confirms: Mac Pros Are Getting Refreshed In 2013. Creative Professionals Rejoice.
It was rumored that a Mac Pro refresh was coming at WWDC this year, alongside other iMacs as well. While Apple themselves never mentioned anything about that happening, “trusted sources” ended up letting us down a little bit in the hype department.
When Apple announced the Retina Macbook Pro, however, creative professionals should have jumped up and down like little boys at Christmas. Interestingly enough, many did not. They were counting on more from the Cupertino tech giant, and the Mac Pro was on the top of their wish list.
Apple has the appearance lately of turning their back on creative professionals worldwide, because of their hard push toward the normal consumer market. Their products are easy to use, and simple to learn, something that rarely goes hand in hand with professional-career tools. This was true when Final Cut Pro X launched, and I’m also guilty of shaking my finger at Apple for abandoning the workflow we’re all used to cutting with. Now I see things totally differently in regards to FCP X, but that’s another story for another day.
The new Retina Macbook Pro is all about the pro user, and it’s a ridiculous powerhouse of a system. My mouth waters a bit at its glory, but it’s not enough for some. So I’ve been looking for some more hope in regards to Apple and us pro-users. Thankfully, I didn’t have to look long this morning, because as it turns out, Apple does still care about pro users, even if it only shows slightly. For those looking for new Mac Pro units, the wait will not be quite as long as you think.
Tim Cook often responds to emails much like Steve Jobs used to. In a response to an email from a concerned Apple customer simply named “Franz,” Cook states quite clearly that Apple is “working on something really great for later next year.”
Thanks for your email. Our Pro customers like you are really important to us. Although we didn’t have a chance to talk about a new Mac Pro at today’s event, don’t worry as we’re working on something really great for later next year. We also updated the current model today.
We’ve been continuing to update Final Cut Pro X with revolutionary pro features like industry leading multi-cam support and we just updated Aperture with incredible new image adjustment features.
We also announced a MacBook Pro with a Retina Display that is a great solution for many pros
There is an obvious difference from the way Tim Cook handles emails and the way Jobs did it. Jobs was notorious for simple one or two sentence responses, sometimes even as little as a couple of words. Cook seems quite comfortable with divulging all sorts of information about the future of Apple’s products. Makes ya wonder what else we can get out of him. At least we know he still cares about we who make a living from the tools his platform provides.