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Google has launched a bunch of cool things over the years, and today they’ve decided to tell the world about something they are calling Google+. This should basically be considered a competitor to Facebook, although in my opinion, it likely won’t win a battle very soon (seeing as Facebook has nearly, if not more by now, 800 Million people).

The service actually looks pretty sweet, and with some tweaking will offer some amazing features that could actually make it look quite attractive compared to Facebook, such as conversations (video chat and other forms of conversations) and other cool little social networking design functions that will give users a unique experience, and a unique way to connect with each other.

Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day.

Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.

In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it.

We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project:

Check out the Video below:

httpvh://youtube.com/watch?v=xwnJ5Bl4kLI

Google is working toward something they are calling “Circles” that connect specific people to topics, since some things on the web should be shared with some friends, but not all friends.

+Circles: share what matters, with the people who matter most
Not all relationships are created equal. So in life we share one thing with college buddies, another with parents, and almost nothing with our boss. The problem is that today’s online services turn friendship into fast food—wrapping everyone in “friend” paper—and sharing really suffers:

  • It’s sloppy. We only want to connect with certain people at certain times, but online we hear from everyone all the time.
  • It’s scary. Every online conversation (with over 100 “friends”) is a public performance, so we often share less because of stage fright.
  • It’s insensitive. We all define “friend” and “family” differently—in our own way, on our own terms—but we lose this nuance online.

In light of these shortcomings we asked ourselves, “What do people actually do?” And we didn’t have to search far for the answer. People in fact share selectively all the time—with their circles.

From close family to foodies, we found that people already use real-life circles to express themselves, and to share with precisely the right folks. So we did the only thing that made sense: we brought Circles to software. Just make a circle, add your people, and share what’s new—just like any other day:

httpvh://youtube.com/watch?v=BeMZP-oyOII

Google’s new ideas also include instant photo sharing, which could be a good thing for many people who take lots of photos with their phone (iPhone’s as well of course), and are constantly forgetting to upload them to their social network for their friends to see. Google’s “+Instant” and “+Mobile” looks to make sharing photos easier and faster.

+Mobile: share what’s around, right now, without any hassle
These days a phone is the perfect sharing accessory: it’s always with you, it’s always online, and it’s how we stay close with our closest friends. We didn’t want “just” a mobile experience, however, so with Google+ we focused on things (like GPS, cameras, and messaging) to make your pocket computer even more personal.

+Location, location, location
In life, the places we visit shape conversations in lots of meaningful ways. If we call John from the airport, he’ll likely ask about our trip. Or if Jane texts from a nearby restaurant, we might join her for dessert. With Google+ you can add your location to every post. (Or not. It’s always up to you.)

+Instant Upload
Getting photos off your phone is a huge pain, so most of us don’t even bother. Of course pictures are meant to be shared, not stranded, so we created Instant Upload to help you never leave a photo behind. While you’re snapping pictures, and with your permission, Google+ adds your photos to a private album in the cloud. This way they’re always available across your devices—ready to share as you see fit.

httpvh://youtube.com/watch?v=6y_xKVSRAy8

But will this service actually do any damage at all to Facebook? – That remains to be seen, but I highly doubt it. You can read and watch even more about this from the Google Blog

(via Google)

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