Facebook has just introduced a new feature that will allow page administrators more flexibility in interacting with their communities. Page admins may now take advantage of scheduling posts ahead of time,
The feature comes in all of a sudden, but we welcome it anyways. With this new feature, administrators can actually spend less time on Facebook, and stop using third-party scheduling services as well. Previously, HotTips! was using a third-party service called “Buffer” to schedule posts to be put up during different times of day. This way, I was able to ask questions and interact with the page’s fans while being away from the computer completely. The convenience of this feature allows me to sit down one time, and schedule out what will be displayed throughout the entire day right then and there. Then I canto about my business as usual, without needing to worry about whether content was going to be shared at the correct times.
There is a science to when to post material to Facebook. The time of day most people are on the site, for example, would be a great time to publish content to the page. It will allow you to grab more people’s attention, and generate more clicks from your community. With the new scheduling feature, all of the time-consuming effort of posting on-time is taken away, leaving page admins flexible options for communication. It’s awesome.
From your Page’s sharing tool:
- Choose the type of post you want to add to your Page
- Click the icon in the lower-left of the sharing tool
- Choose the future year, month, day, hour and minute when you’d like your post to appear
- Click Schedule
Facebook pages can have posts scheduled up to 6 months in advance, so that if you know of a particular event, you can ready your page ahead of time to be sure nobody forgets to post it when the time comes. The scheduling feature isn’t just for this looking for long-term posts though. You’re able to schedule posts as often as 15 minute intervals as well, giving you a lot of great options to spread out various posts throughout the day. This is great, because pages who post too often will likely annoy their fans, and get themselves ignored on news feeds quick. To prevent that, scheduling posts at least 15 minutes (I prefer 30) apart helps not only insure your community doesn’t get annoyed by you, but also that each posts receives a good amount of attention.
You can begin scheduling post right now. It’s live and ready. Enjoy!
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